Impact Of Internet In International Marketing Information Technology Essay

Impact Of Internet In International Marketing Information Technology Essay Electronic commerce has increasingly become a necessary component of business in the emerging global economy. Electronic commerce is any form of business transaction interacts electronically to exchange the products and services rather than physical exchange. E-commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals (Andam, 2003). The presentation of group highlights the Electronic commerce in International Marketing and how internet impacted in International Business. In this report our studies indicated further findings on models of E-Commerce and the impact of internet on target market. Generally most of the studies found out that the use of Internet in International Marketing has a positive impact on the organizations marketing performance. Impact of Internet in International Marketing The internet and its associated technology has provided an economical and efficient way for organizations to create an additional e-commerce activities to market their products and services over the past several years (Smith, 2005). Internet affects the activities of marketing channels in three different ways, such as 1. Communication channels, its principal functions are to inform customers or buyers about availability and characteristics of suppliers products/services and facilitate buyers to communicate with sellers; 2. Transaction channels, whose primary function is to facilitate financial exchanges between buyers and sellers and 3.Distribution channels, its main function is to facilitate physical exchanges (Thomas, 2008). Brock (2001) found in his study of German small technology-based firms that the Internet had a positive impact on attitudinal, resource-related, information-related and network-related aspects of internationalisation, thereby facilitating the process. The effect of the internet on the international businesses is making it easier for companies to participate in foreign markets, globally rollout new products, making easier for companies to offer globally standardized products or services, is more often used by companies for customer-related activities than for production-related activities, is not being used much by companies to develop a globally uniform marketing mix and is being used somewhat by companies in selling and customer-related activities to help with the strategy of making globally coordinated competitive moves (). The Internet has given rise to a new economics of information, with the blowing up of the trade-off between the richness of information involved in a transaction and the number of people that it could reach (Wurster, 2000). There are lot of advantages when an organization uses internet for their business. Internet can increase the sales and it can decrease the costs. Because the web advertisements reaches an amount of customers all over the world. A business can reduce its costs by using electronic commerce in its sales support and order-taking processes, twenty four hours online shopping, lower transaction cost, larger purchases for transaction, People can shop in different ways (Prashantham, 2003). Also organization has some disadvantages when they use internet for their business. Such as hidden costs, vulnerability to technical crash, cost of staying in business, lack of security, invasion of privacy, low service levels and legal issues. Models of E-commerce There are different types of e-commerce (). Such as B2B model B2C model C2C model C2B model B2G model M-commerce B2B model is the buyers, sellers, and transactions involve only organizations. It covers a broad spectrum of applications that enable an enterprise to form electronic relationships with its distributors, resellers, suppliers, customers, and other partners. This is the type of e-commerce that deals with relationships between and among businesses. B2C model, here transactions take place between consumers and business houses. Here individuals are also involved in the online business transactions. C 2 B model, here individuals who use the Internet to sell products or services to organizations and /or seek sellers to bid on products or services they need. These transactions involve reverse auctions, which empower the consumer to drive transactions. C 2 C model which is used by consumers to sell their product/services directly to other consumers. This type of e-commerce is characterized by the growth of electronic marketplaces and online auctions. M-commerce (mobile commerce) is the buying and selling of goods and services through wireless technology. The advantage of this model than others is delivery over wireless devices becomes faster, more secure, and scalable. Conclusion According to Yip and Dempster the impact of the Internet on performance was positive, but moderate, and the greatest positive effect was on brand awareness and brand image. The use of the Internet technologies to link customers, suppliers, business partners, and employees using at least one of the following: (a) e-commerce Web sites that offer sales transactions, (b) customer-service Web sites, (c) Intranets (Wu et al,2001). Overall, the authors concluded that the Internet does help companies to globalize and to implement successful global strategies that allow them to be both global and local at the same time. The Internet helps companies to globalize and to implement successful global strategies that allow them to be both global and local at the same time. Internet marketing has a positive impact on the firms marketing performance (Yip and Dempster 2005).

Critically Compare and Contrast Community Psychology and Public Health Approaches to Social Problems

In this essay, I will critically compare and contrast community psychology and public health approaches to social problems. I will do this by comparing strengths and weaknesses of both approaches, as well as similarities between these approaches. To compare these two concepts, one should first have a basic understanding of the origins and historical development of community psychology and public health. According to the American Heritage Medical dictionary (www. ahdictionary. om) Community Psychology is â€Å"the application of psychology to community programs for the prevention of mental health disorders and the promotion of mental health. † Community psychology has its roots in the mental health reform movements in the USA, according to Tutorial letter 102/0/2013for Pyc4811 (2013). The three most important reform movements were the â€Å"moral treatment† (early 1800’s), the â€Å"mental hygiene† (early 1900’s) and â€Å"deinstitutionalisationâ₠¬  (1960’s) (Tutorial letter 102/0/2013for Pyc4811). Each of these movements was intended to view and treat mental illness as a social problem rather than an individual problem. It was also a move towards ‘prevention rather than cure’ concerning mental illness. (Tutorial letter 102/0/2013for Pyc4811) According to Tutorial letter 102/0/2013for Pyc4811 (2013) there are two major models of community psychology: the Mental Health model and the Social action model. The location of mental illness, according to the Mental Health model, is at the method of interaction between individual and environmental factors. The Social Action model places the location of mental illness ‘within oppressive and exploitative social and economic structures’ (Tutorial letter 102/0/2013for Pyc4811, 2013) Public health, like community psychology, focuses on prevention of disease. It is defined as â€Å"the science and practice of protecting and improving the health of a community as by preventative medicine; health education; control of communicable diseases; application of sanitary measures and monitoring of environmental hazards† by the American Heritage Dictionary www. ahdictionary. com) Like community psychology, public health also focuses less on the individual and more on the public and society in general. Public health concerns itself with the prevention of lifestyle diseases, such as heart problems, as well as diseases of which the occurrence can be reduced if the public is educated about it, such as HIV/AIDS and cholera (Tut 102 for PYC4811). Public health, as practised in South Afri ca and most industrialized countries, is based on the biomedical/western model of illness. According to this model, the reason for disease and distress (and, therefore, mental illness) is because of lesions within the body or mind. These lesions are caused by an interaction between a. ) The characteristics of the individual (such as age, educational level, nutritional status, etc), b. ) Disease-causing agents (such as germs, viruses, alcohol, etc) and c. ) External environmental and social issues (such as poverty, war, pollution, etc). (Tutorial letter 102/0/2013for Pyc4811, 2013). According to Marc Zimmerman (http://www. answers. om), there are many similarities between the Community Health and Public Health fields, such as their methods, topics, theories and values. Both fields use methods such as advocacy, community organizing, policy influence, and dissemination (Zimmerman, http://www. answers. com). They also both apply theories and conceptual models, such as empowerment theory, social change theories and ecological theory. Community Psychology concerns itself with cu ltural issues and differences through the application of theory, research and intervention programs. This is similar to Public Health approaches because these programs are designed to match the values, norms, and beliefs of the community or public, whether the focus is on ethnic, behavioural, gender, or cultural differences. Both Community Psychology and Public Health regard social relationships and involve the community. Both also consider the external factors when looking at the individual’s problems, so as not to solely blame the individual for the problem, and will advocate social rather than individual change. (Perkins, 2011) There are, however, key aspects in which the two approaches differ. While Community Psychology concerns itself more with mental health issues and behavioural aspects of health (such as promiscuity, drug use, etc) , Public Health seems to focus more on traditional health issues, such as communicable diseases (like HIV/AIDS, T. B, etc). The two approaches also differ in the sense that Community Psychology focuses on theory and social research, while Public Health has a more practise-orientated approach to social problems. Zimmerman, http://www. answers. com) To conclude, I would not say that these differences are irreconcilable, as the two approaches have more in common than they differ. When dealing with the mental health of the community, I believe that it would be advantageous to apply both Community Psychology AND Public Health approaches. Because both approaches focus on prevention and empowerment, as well as community involvement, they can fulfil each other’s short comings by using the same principles.

Consultation Relating to a 30-Year old Patient with A Dog-Bite Free Essay Example, 1250 words

From the facts of the case, the patient had already been in the minor injury unit for the past 3 days. Hence, there was a need for some kind of diagnosis of the extent of her injury and her challenges. The main strategy had to be one that would deal with complications and matters that might have developed over the past days in order to prevent them from causing issues for the client. However, the fundamental fear was the possibility of some bacteria entering her body. This is because the dog-bite was expected to be one that contained some kind of complication and micro-organisms that could be destructive. Hence the patient was to be treated on the basis of that. Thus, there was a need for the control of the antibiotics that will be used in dealing with the case and the situation to prevent further complications like rabies and other challenges that could come up. Hence, the right strategy was to one that will diagnose the extent of the injury and the medication and inducements to pr event further complications. The diagnosis was then done in such a way and manner that the features of the patient, being a 30-year-old woman with the possibility of being pregnant and also having the tendency of having other responsibilities will fit into the situation. We will write a custom essay sample on Consultation Relating to a 30-Year old Patient with A Dog-Bite or any topic specifically for you Only $17.96 $11.86/page